DOOH Retargeting i Kampanie O2O - WR Digital
Our services Case studies Consultation

DOOH Retargeting i Kampanie O2O

DOOH retargeting is a unique service that we use to collect and analyze the audience that has seen your external ads, and then continue to communicate with them through digital channels.

Using Geomotive’s EU-certified METER platform, we combine your offline and online presence, increasing the effectiveness of campaigns and optimizing marketing budgets.

1
Collecting METER data
We prepare a summary, taking into account the characteristics of the target audience (gender, age, location) and the exact coordinates of the ad location. Based on this information, METER collects data about user movement in certain zones, creating segments based on actual contacts with ads. This allows you to create an audience segment that is most likely already familiar with your brand.
2
Analysis and segmentation
METER calculates the OTS (predicted number of contacts) and reach (percentage of recipients who have been in contact with an ad a certain number of times) metrics for your address program. This way, you can gain a deeper understanding of your audience's behavior and characteristics, including contact frequency and reach.
3
Launching a retargeting campaign in digital
The collected data is integrated with the Meta and TikTok advertising platforms, which allows you to continue communicating with the audience that has seen your external ads already in your online channels. Syncing offline and online campaigns increases CTR by up to 53% and reduces CPC by 21%.
4
Regular reporting and scaling
We prepare a detailed report for you after the campaign is completed, and also consult with you during the control stages. You always know what is happening in your campaign and what next steps the team will take.
— We will be happy to share with you our experiences from successful campaigns and talk about innovative products from Google, Meta and TikTok.
Lukasz Wieszczynski
Business Development Manager
Our team is ready to help you at every stage - from strategy to implementation. Fill out the form or call us and we will propose the best solutions for your business.
Please enable JavaScript in your browser to complete this form.
Чекбокс
By submitting the form, you agree to the personal data storage policy

Case studies

Privacy policy