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Objective Solution Results

Increased ROI to 3381% for the residential complex

Effective use of AI Meta tools to promote luxury real estate

The client, the developer of the Prime Expo luxury residential complex, encountered a problem: high cost of objects and low level of recognition, as well as high competition in the market. Thanks to innovative Meta tools, we have gathered a base of interested and affluent customers, turned them into potential customers and ensured effective sales.

Brand

Prime Expo

Industry

Services

Performance-marketing

Objective

Sale of 24 properties.

Tasks
  • Creating a rich audience segment in the meta.
  • Use AI Meta tools to reduce conversion costs.
  • Develop and implement an effective campaign.
What we did
  • To achieve this goal, we have developed a media strategy that covers all stages of the sales funnel.
  • At the awareness-raising stage, we used OLV and Display ads, which allowed us to attract the attention of a wide target audience.
  • Then we focused on working with existing demand through search ads and social media ads. Using unique AI tools from Meta-Advanced+ – allowed us to significantly expand the audience at the expense of users with similar consumer behavior and prepare a wide range of creatives that the system offered based on loaded rules.
  • We received a wide reach and high variability of advertising, which led to a 21% reduction in conversion costs and a 29% increase in their number.

Meta AI Advanced+ allowed us to automatically expand our audience to include users with similar behaviors, which significantly increased the campaign’s reach. Thanks to the tool, we were also able to optimize creatives by selecting the most effective options for each target audience.

This not only reduced conversion costs, but also increased the overall effectiveness of your ad campaigns. Thanks to automatic testing and adaptation, we were able to quickly test hypotheses and achieve high results.

Results
  1. Increase in the number of potential customers by 354%.
  2. Reduce the cost of the application by 91%.
  3. 24 properties were sold, which brought the buyer 1.1 million euros and a return on investment of 3381%.
ROI 3381%
— We will be happy to share with you our experiences from successful campaigns and talk about innovative products from Google, Meta and TikTok.
Lukasz Wieszczynski
Business Development Manager
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