Herbalife's reach grows by 21% - WR Digital
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Herbalife’s reach grows by 21%

Sync offline and online ads to increase reach

Herbalife has asked us to increase product awareness and reach in two countries. To do this, we performed an O2O campaign with a frequency higher than 3.

Brand

HERBALIFE

Industry

FMCG

Services

DOOH Retargeting i Kampanie O2O

Objective

Increase product awareness in the two countries and conduct O2O campaigns with a frequency higher than 3.

Tasks
  • Collecting data on audience movement at the client’s outdoor advertising locations.
  • Launch Meta and TikTok retargeting campaigns with high pageviews.
  • Evaluate your audience reach and campaign effectiveness based on real data.
What we did
  • We used the METER platform to collect data on audience movement in offline mode, namely in the client’s outdoor advertising locations, and exported anonymous user IDs for retargeting to Meta and TikTok.
  • Then we launched coverage campaigns based on the collected segments.All this made it possible to set and control the required viewing frequency, combining offline and online coverage and reaching a significant part of the target audience.

Syncing offline and online campaigns requires special attention when choosing channels and tools. We managed to reach millions of users and provide a controlled viewing frequency, which significantly increased brand awareness. The client was satisfied with the results and plans to continue cooperation, and this is the best indicator of our work.

Results

The total reach was 11 million people in two months with a controlled frequency of 8 contacts per user (offline and online). Thanks to the optimized coverage model, the budget was reduced by 15%, which confirmed the high efficiency of using the METER platform to cover cross-channel campaigns.

-15%
— We will be happy to share with you our experiences from successful campaigns and talk about innovative products from Google, Meta and TikTok.
Lukasz Wieszczynski
Business Development Manager
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